Who and What
Client: Sky
Brand: Sky Sports
Deliverables: Cardboard and VR + spatial audio
Title: ‘Closer to Sport’
Project Brief
Integrate Sky’s brand ambassador into a VR experience showcasing Sky’s commitment to innovation.
Project concept / creative solution
Beckham steps into a Sky VR simulator and discovers that he can visit the world’s best sporting events at the touch of a button.
Results
If you can’t meet David Beckham, this is the next best thing. A visual and soundscape adventure. This 90 second VR film takes the audience down the virtual rabbit hole to share in David’s delight as he travels from one iconic sporting event to another.
David embraces the technology, confidently flicking between the incredible scenes. One minute he’s at Silverstone with Lewis Hamilton, then Ringside with Anthony Joshua.
Graphic overlays add to the high tech feel of the experience and Becks will control the transitions with 3D displays that give the cinematic feel. The CGI transitions all add up to the best example of immersive VR content ever made, showcasing the technology and highlighting Sky’s commitment to innovation and excellence.
- Google Cardboard
- Spatial Audio
- VR Experience