Who and What
Client: Sky Sports / Team Sky
Deliverables: Facebook 360º, Google Cardboard, VR, Samsung Gear VR
Title: ‘Journey to the Tour’ (Closer to Sport)
Sky Sports were looking to use VR to transport viewers right into the heart of the action capturing the world class riders, mechanics and backstaff of the Team Sky race team as they focussed on getting leading rider Chris Froome over the line in Paris to win the 2016 Tour de France.
Project concept / creative solution
VR helps give audiences a unique insight on any event but you have to get really close to the action. There are many challenges to capturing a race team so the Surround Vision team had to design a new technique for a floating camera system allowing the viewer to get close to Froome without interrupting his gruelling training regime.
Having achieved 3.2 million views and 6500 shares on Facebook, Surround Vision rose to the client’s challenges of VR filming in the hills and on the roads at high speed in a professional cycling environment for the very first time – using an assortment of filming techniques, cameras, mounts, vehicles, drones and post production skills to great effect. Surround Vision is leading the way in helping change the ways in which live action and sports can be watched using virtual reality. That means delighting our clients by producing world class cinematic VR experiences that take viewers into a new world of immersive, interactive and truly engaging viewing.
Team Sky team principal Sir Dave Brailsford said: “A lot of work goes into our training and race preparation that wouldn’t normally be caught on camera. This film captures a lot of that detail – from the rider training camps, warm ups to a glimpse inside the team car on race day. The film is a first of its kind which provides a unique perspective on Team Sky. I’m sure it’s something that all fans will enjoy.”
- Facebook 360º
- Google Cardboard
- Samsung Gear VR
- VR / 360 Degree Sports