Who and What
Client: United Nations
Deliverables: 3 min VR film, iOS and Android Google Cardboard App, Samsung Gear VR exhibition
Title: ‘Growing a World Wonder’
The Great Green Wall is an incredible, generation-defining project setting out to stop the Sahara encroaching into the savannah lands by planting a wall of trees 8000 km long across central Africa. The UN wanted to create a film that would showcase and ultimately raise funds for the project during the COP21 Climate change event in Paris in January 2016.
Project concept / creative solution
London based digital agency ‘Venture Three’ and UK digital pioneers ‘Apache’ approached Surround Vision to create a ground-breaking piece of VR. The plan was simple: ‘Growing a World Wonder’ would transport world leaders to the frontline of the issue in Senegal by creating a compelling story watching the communities along the ‘wall’ tackle the issue.
The agency, SV crew, local fixers and the Senegalese communities on the frontline all came together to pull off a stunning film which pushed the boundaries of VR. To tell the story, Surround Vision used drones, zip wires and steadicam shots that had never been tried before in documentary VR format. We would like to give special thanks to our producer Mitch Turnbull, incredible DoP Ignacio Ferrando, Apache founder Adam Vahed, the agency creatives Jason and David and wonderful Senagalese fixer Dady. Top team, incredible mission.
This quote from Alex at the UN sums it up:
‘Growing a World Wonder is a compelling demonstration of the power of VR in influencing global decision making. Further to last year’s global climate summit where Surround Vision’s film premiered to world leaders and heads of international development agencies, 4 billion (USD) was subsequently pledged to advancing the Great Green Wall, an African led initiative which aims to transform millions of lives by growing an 8000km natural wonder of the world across the entire width of Africa.’
– Alexander Asen, Public Campaign Manager, Great Green Wall Initiative, UN Convention to Combat Desertification
- Custom App
- Google Cardboard
- Samsung Gear VR
- VR Film